Physical Warmth
To us, heating is not about creating the highest temperature, it is about creating the most comfortable temperature.
Overall, our stoves and fireplaces deliver the optimum combination of convected and radiated heat. And in order to provide the most comfortable heat in the most efficient manner, we have developed technology to exploit wood and gas to its fullest.
This means that our stoves and fireplaces boast the best possible physical warmth with a very low consumption of fuel.
To enhance the experience, new technology ensures that practically all the particles and gasses in the smoke are burned. This gives additional benefits to lower consumption of fuel; such as cleaner air locally, and less build-up of soot in the chimney which reduces the danger of chimney fire.
Atmospheric Warmth
Nothing creates an intimate atmosphere quite like a gently crackling fire. And nothing calms you quite like the image of a flame dancing hypnotically on a glowing log.
We have always believed in the seductive powers of the visible flame. For this reason, we have developed pioneering flame technology to achieve the perfect flame at all times. Furthermore, we design our hearths with optimal fire viewing areas, so that our customers can enjoy the full effect.
Visual Warmth
The atmosphere produced by a stove or fireplace is largely dependent on the aesthetic message it sends out.
For this reason we never underestimate the significance of aesthetics in terms of warmth. We aim to carry products that create a lasting impression in the home and give a timeless appeal.
We aim to sell stoves and fireplaces that outlive trends and retain their timeless beauty for decades.
Convenient Warmth
Our suppliers put an enormous amount of effort into their hearths so our customers don’t have to. They do this because the stove or fireplace is the centre-piece of the home – it is an essential part of everyday life – and for this reason it should represent total functionality.
Everything about a stove or fireplace is geared towards our customers’ convenience: it is easy to install, easy to use, easy to clean and easy to maintain. Life is already complicated enough, so we make its pleasures a little easier to enjoy.
Sustainable Warmth
Our complete understanding of warmth enables us to create the ultimate experience of warmth. Especially in terms of not compromising the quality of life for future generations.
This is something we feel passionately about.
When operational, our stoves and fireplaces boast the most efficient use of energy of any models on the market through a process called clean burn technology, which also significantly reduces the volumes of particles emitted locally. This means our customers can light their stove or fireplace as often as they like, with minimal effect on the environment.